You finished a model. Now you want to sell it. Here is what actually happens, based on how these marketplaces really work rather than how their landing pages describe them.
Where Should You Sell 3D Models?
- Fab — Epic’s marketplace. Best reach for game-ready assets, since it sits where Unreal developers already are.
- Unity Asset Store — Enormous built-in audience of Unity developers looking to buy.
- Superhive — The Blender-specific marketplace. Smaller, but the buyers are qualified and actively shopping.
- Gumroad — You keep more, but you bring your own traffic. Best once you have an audience.
- CGTrader and TurboSquid — Large stock marketplaces. Good for archviz, product and generic props.
- itch.io — Indie-friendly, strong for stylised and pixel-adjacent packs.
- BOOTH — The Japanese market. Essential if your work touches VTuber, VRChat or anime styles, and underserved by English-speaking creators.
What Actually Sells
Not your best model. Your most useful model.
Buyers are solving problems. A well-made modular kit that saves someone a week outsells a beautiful hero character that fits only one project. Packs outperform single assets. Boring, specific and reusable beats impressive and singular — consistently.
The Requirements People Underestimate
- Clean topology. Buyers open your file. Bad topology generates refunds.
- Sensible UVs and named materials. Chaos here is the most common complaint.
- Multiple formats. FBX, OBJ, glTF at minimum.
- Real documentation. Most refund requests come from confusion, not defects.
- Presentation renders. Your thumbnail determines whether anyone clicks at all.
The Realistic Financial Picture
A single asset rarely earns meaningfully. Income in this market compounds across a catalogue — sellers earning real money almost always have many products, not one hit.
Treat your first few uploads as learning what buyers want, not as a payday. The sellers who succeed are the ones still uploading in year two.
More on the tooling side in our guide to selling Blender add-ons.
